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Legal Hotline & FAQs
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Legal Hotline FAQs
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Advertising FAQ
Advertising FAQ
What is “advertising” and what should I know before advertising identifiable property?
What information must appear in my print advertisements?
What information must appear on my business cards?
What information must appear on signs?
What disclosures must appear in my electronic advertising, including social media?
I have two separate social media accounts — one for personal use and one for professional use and marketing. Do I have to include all of the required disclosures and information on my personal page?
Are there rules for Realtors® that apply to blogs, social media and other Web sites?
A broker recently called me with a complaint about an advertisement by a competitor that appeared in a local community newspaper. The ad featured a detailed description of the other agent's services and two listings the agent currently had available for sale. Unfortunately, the advertisement failed to identify the agent's brokerage firm. Is this a violation of the Code of Ethics?
An agent has a listing for a property. One day while searching the real estate advertisements posted on craigslist (a popular Web site featuring classified advertisements), the agent discovers the following posting for her listing: “A Stunning 2 Bedroom, 2.5 Bathroom Townhouse. Best Price in Cedar Lakes. Located on Sutler Hill Court. Call Jesse at 207-3214 to Schedule a Showing.” The listing agent is curious and calls the number. She discovers, after talking with Jesse, that he is another agent who placed the advertisement on Craigslist in order to attract potential buyers. Is this ethical?
What Fair Housing Considerations should I be aware of in my advertising?
I’m a member of the “XYZ Team.” Do I still need to include my brokerage information in my advertising, or is stating my team affiliation sufficient?
I’m the listing agent for a property that was previously listed by another company. My client said that they are ok with reusing photos from the previous listing. Is there anything else I need to do?
Another Realtor® called me to say that my website is in violation of the Code of Ethics because I have not stated where I am licensed to practice real estate. My website clearly states that I serve Arlington County – what am I missing?
What do I need to know about the Do-Not-Call-Registry when contacting customers?
FSBO - doesn’t Virginia law require an agency agreement to advertise property?
If there’s no Brokerage Relationship, do I still need a written agreement before allowing the FSBO customer to advertise their property on the firm’s website?
Do I need to list FSBO properties in Bright MLS?
What about services that will provide lists of recently expired or cancelled Bright MLS listings - what do I need to know to avoid violating our legal and ethical obligations?
My clients are very interested in a property that has had a “coming soon” sign posted in the yard for more than 30 days. The sign was posted by a Realtor®. Is this a violation of the Code of Ethics?
How can I launch a successful e-mail advertisement campaign and comply with the CAN-SPAM Act?
Can I send advertisements for my services by fax to clients, customers or prospective clients?
What is the legal definition of a bedroom?
How do you select your pictures, can you alter them, and what are the consequences of posting pictures on your MLS listing?
How long can an agent have a Coming Soon sign up?
Call Before Showing