Designations & Certifications

 
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Invest in Yourself!

To enhance your professional skills and stay ahead of the competition, the National Association of Realtors® and its Institutes, Societies and Councils offer designations and certifications. Add expertise and boost your earning potential!


Designations

According to NAR, Designations are specialized credentials for REALTORS®. Designations offer extensive benefits that are continually improved upon and expanded. For this reason, maintaining a designation requires annual dues and continued membership in NAR.

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The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer agents who focus on working directly with buyer-clients.
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The Accredited Land Consultants (ALCs) are the most trusted, knowledgeable, experienced, and highest-producing experts in all segments of land.
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The Certified Commercial Investment Member (CCIM) designation is an extensive commercial real estate and global curriculum.
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Certified International Property Specialist (CIPS) designees can expect to learn about global real estate and get connected with an expansive referral network of other CIPS earners around the world.
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Certified Property Manager® (CPM) gives an in-depth education on property management.
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Certified Real Estate Brokerage Manager (CRB) Designees are better positioned to streamline operations, integrate new technology and apply new trends and business strategies.
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Certified Residential Specialist (CRS) is the highest credential awarded to residential sales agents, managers and brokers and is commonly known as an excellent path to success.
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The Counselors of Real Estate® (CRE) is an organization of commercial property experts worldwide who provide seasoned, objective advice on real property and land-related matters.
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The Generated Accredited Appraiser (GAA) is for general appraisers, this designation is awarded to those whose education and experience exceed state appraisal certification requirements.
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Through NAR's Green Designation (GREEN), the Green REsource Council provides ongoing education, resources and tools.
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The Graduate Realtor® Institute (GRI) designation gives expert training in legal and regulatory issues, technology, professional standards, and the sales process.
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The Performance Management Network (PMN) focuses on negotiating strategies, networking and referrals, business planning, personal performance management and leadership development.
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REALTOR® Association Certified Executive (RCE) is the only professional designation designed specifically for REALTOR® association executives.
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The Residential Accredited Appraiser (RAA) designation is for State Certified Residential or General Appraisers.
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The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. One of the key benefits of this designation is to grow the knowledge and skills essential for seller advocacy.
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The Society of Industrial and Office Realtors® (SIOR) designation is held by only the most knowledgeable, experienced, and successful commercial real estate brokerage specialists.
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The Seniors Real Estate Specialist® (SRES®) Designation program educates Realtors® on how to best serve the real estate needs of clients age 50+.
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Certifications

According to NAR, certifications are specialized credentials for Realtors®. Maintaining a certification requires only an application fee and continued membership in NAR, but no annual dues.

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The At Home With Diversity® (AHWD) certification teaches you how to conduct your business with sensitivity to all client profiles and build a business plan to successfully serve them.
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The Certified Real Estate Team Specialist (C-RETS) certification is designed is for team leaders, team members, those looking to start a team, and those who want to sharpen their management skills.
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The RRC Digital Marketing: Social Media certification is for real estate professionals who want to develop expertise with social media resources.
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The e-PRO® certification increases the ability to reach customers and build trust by safeguarding client information.
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The Inside Sales Agent (ISA) certification program teaches REALTORS® the art of cultivating leads and adding qualified customers to the office’s sales funnel.
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Luxury Homes Certification (LHC) is for agents looking to hone their skills in the ever-growing luxury home market.
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The Military Relocation Professional (MRP) certification focuses on educating real estate professionals about working with current and former military service members.
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The Pricing Strategies Advisor (PSA) helps to enhance skills in pricing properties, creating CMAs, working with appraisers, and navigating client anxieties and misperceptions.
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The Real Estate Investing (REI) certification is for Realtors® who want to master the ins and outs of working with investors.
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The Real Estate Negotiation Expert (RENE) certification is for real estate professionals who want to sharpen their negotiation and client advocacy skills.
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The Resort & Second-Home Property Specialist (RSPS) teaches the buying, selling, or management of properties for investment, development, retirement, or second homes.
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The Short Sales & Foreclosures Resource SFR® certification  teaches real estate professionals to help their clients, qualify sellers for short sales, develop a short sale package, negotiate with lenders, safeguard commissions, limit risk, and protect buyers.
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The Smart Home certification is for real estate professionals who want to develop expertise in the technology, privacy issues, and best transition tactics involved in selling smart homes.
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