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CEO Column: The Start of Something Big

CEOColumn

Delivering Innovation That Drives Value and Impact

ryan-headshot-circleAs we approach the end of this most unusual year, where plans changed, goals shifted and success emerged in unexpected ways, we have the chance to reimagine the future at a time where innovation is at our fingertips. Circumstances surrounding the COVID-19 pandemic have demonstrated that we can do this and so can you – with impressive results.

For some time now, NVAR has been transitioning to a digital-first organization to address the changing needs of our members, shifts in the industry and our environmental and community impact.

Construction of our LEED-certified headquarters in 2010 was a first step in this direction, presenting us with the opportunity for reduced reliance on paper and the ability to offer high-tech options for delivering member resources – all aligned with the way that you do business.

As part of this process, we are reimagining how we deliver RE+View magazine content. This will be the final print issue, allowing us the flexibility to allocate resources more effectively and provide timely and valuable information in a variety of ways to better meet your needs.

With our new Realtor® Hub and Digital Experience Center in Fairfax, the repositioning of benefits and services on our website to align with the way you do business, introduction of Alexa voice services, text messaging, online chat, and the Real Life Podcast, we have made great strides to achieve world- class member engagement and service. In the coming months, you can expect enhanced website features to further improve content search, display, delivery and mobile optimization. Whether in your car, home, office or anywhere in between, we will strive to meet you where you are to provide the resources you need most.

None of this is accomplished without the dedication and guidance of our volunteer leaders. Members have been appointed to more than 370 positions on NVAR committees, groups and forums that will take us into the future. And with more than 20 NVAR members appointed to leadership positions at the state and national levels, Northern Virginia Realtors® will continue to have a major impact in the industry.

As we enter our Centennial year in 2021, we have an amazing opportunity to honor our members’ accomplishments, celebrate your positive impact, and reimagine the future of the real estate industry.


Ryan McLaughlin, CAE, RCE, CIPS NVAR Chief Executive Officer rmclaughlin@nvar.com
 
 
 
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