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CEO Column: Owning the Realtor® Brand

CEOColumn
ryan conrad headshotIn this month’s cover article, we focus on how members can stand out from the crowd by owning their brand. If that sounds familiar, it’s because this was the theme of our 2018 Convention. There was such great energy behind that topic that we wanted to continue to share ideas this year.

Standing out from the crowd is what successful Realtors® do best. Our goal is to ensure that NVAR membership offers a professional advantage that gives you an edge in the marketplace.

Looking through the pages of this magazine, you’ll find opportunities for leadership, professional development and networking. RE+VIEW is also an excellent informational resource for serving your clients and running your business. There are articles devoted to law and ethics, our regional market statistics, the commercial marketplace, and even the latest smart home technology. These pieces have been researched, written and curated with one goal in mind: your professional success. I hope that you’ll take time to read and share them with your clients. Use this resource to help you stand out.

At NVAR, we work hard to own our Northern Virginia Realtor® brand to benefit your business. Throughout this issue, there are examples of how NVAR collaborates within our community to keep the Realtor® brand visible to legislators, businesses, civic leaders and consumers.

Whether it’s partnering with the George Mason University Center for Regional Analysis on market analytics and projections, working with the Northern Virginia Transportation Alliance to keep the region moving, or joining forces with Fairfax County to promote fair housing, NVAR is representing you throughout Northern Virginia. We’re also pleased to announce the recent publication, in partnership with the Northern Virginia Chamber, of the Northern Virginia Livability Magazine. We’ll have a limited supply of copies available at our Fairfax headquarters, and you can access it online at livability.com/northern-virginia.

Please remember that NVAR is your association – dedicated to providing the best resources for serving your clients and running a successful business. Engage with us to make the most of this significant professional relationship. And please share suggestions about how we can help you stay engaged and continue to own the Realtor® brand in our community.
 
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