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NAR Professionalism Resources

2017-03-04-professionalism-sidebars-nar-resources-image
Commitment to Excellence Program:
https://www.nar.realtor/policy/commitment-to-excellence
Pathways to Professionalism:
https://www.nar.realtor/code-of-ethics/pathways-to-professionalism
Video- A Pathway to Professional Conduct:
https://www.nar.realtor/videos/video-a-pathway-to-professional-conduct
Professionalism in Real Estate Practice document:
https://www.nar.realtor/policy/professionalism-in-real-estate-practice

What Does Professional Attire Mean in an Increasingly Casual World   

“Professional” attire is in the eyes of the beholder. For some agents, this signifies a suit and tie for men and a nice dress, pantsuit or skirt suit for women; for others, professional attire might mean a nice pair of khaki pants with a polo shirt embroidered with a company logo.

“I’m embarrassed sometimes by the casual way agents dress,” says Reggie Copeland, of Long & Foster. “We have an opportunity to work with people making the largest investment of their lives, so we owe it to them to look professional.”
Copeland, who always wears a suit and tie when working, says he thinks agents should stick to business attire, not business casual.

“The prevailing wisdom about the way you dress is to take your cue from your clients,” says Temple. “I was always taught to dress a little better than my clients but not too much better in order not to intimidate them.”
Temple says some of the younger agents, particularly the men, dress even better than older agents, while other agents think younger agents are less likely to dress professionally.

“Some of the differences in the way agents dress is generational because younger people are used to more casual workplaces in every field,” says Pritchard.
Jones says nice jeans and a top might be okay for a home inspection, but for a listing presentation or a closing, it’s best to be businesslike.

The bottom line, says Jones, is that “if your appearance makes clients focus more on how you look than the topic at hand, you probably should change.”

                                 Tips for Behaving Courteously                                    

•    Treat others as you want to be treated.
•    Recognize that everyone has the same goal: a completed transaction.
•    Always think about how to best help other people, including your clients, other agents and their clients.
•    Put your clients first, not your commission.
•    Always apologize if you inconvenience someone or make a mistake.
•    Reply to phone calls, emails and texts in a timely way.
•    If you can’t provide an immediate answer, acknowledge the request and provide an idea of how soon you can reply.
•    Pay attention to listing instructions.
•    Leave your card when visiting a listing.
•    Be sure to lock up a house and leave it in good condition after you’ve shown it.
•    Call the listing agent and/or homeowner if you cannot show up for a scheduled tour.
•    Recognize that sometimes technology fails, so you should always call if you aren’t getting a response to an email or text.
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