We’re probably all familiar with the saying, “It’s not personal; it’s business.” But any successful Realtor® knows that in this business, if it’s not personal, we don’t succeed.
In this issue’s cover story, Michele Lerner explores ways that Realtors® can connect with clients to build a stronger business relationship. I’ll give you a hint: it’s personal!

“...But any successful Realtor® knows that in this business, if it’s not personal, we don’t succeed.”

Getting to know our clients and prospective clients is just part of the success equation. The exceptional Realtors® whom I know take this a step further: by getting personal with their communities. Whether it’s volunteering at schools or places of worship, coaching a sports team, or even running for public office, community involvement is an important way to relate to the people who are buying and selling homes in our neighborhoods. Many have heard me say, “People don't care what you know until they know that you care."

Check out the Realtor® Community Action Day photos to see how some of our fellow NVAR members were involved in their communities this past April. Read about our past President Bud Jordan who passed away in May to learn how his personal relationships helped to shape his impressive career and his legacy.
As you likely know by now, my mantra this year is NVAR Cares! Not only do we care about our community, but we also care about helping our members achieve success. There are many important non-business reasons for us to give back. Cultivating an exceptional business reputation is simply an added bonus. So get personal!

Please read this issue of RE+VIEW for excellent information that can help boost your business potential. The possibility of an outstanding career in real estate exists in each of us. It’s personal, and it’s good business.