Are there rules for Realtors® that apply to blogs and Facebook?
Are there rules for Realtors® that apply to blogs, Facebook and other similar interactive Web sites?
If you operate a blog, be mindful of the following: While there is some case law indicating that bloggers are not liable for information posted by third parties on their blogs, NAR has taken a different approach. A new Standard of Practice, SOP 15-3 states:
“The obligation to refrain from making false or misleading statements about competitors, competitors’ businesses, and competitors’ business practices includes the duty to publish a clarification about or to remove statements made by others on electronic media the Realtor® controls once the Realtor® knows the statement is false or misleading.” (Adopted 1/10)
As a Realtor®, you therefore have a higher level of duty than a member of the public. If you operate a blog, you must delete false or misleading comments or publish clarifications about them as soon as you have determined they are false or misleading.