Consumer Advertising Campaign

that's who we r 

Reaching the Public

The National Association of Realtors® launches consumer ad campaigns to promote the Realtor® brand. 

Own Your Brand

The National Association of Realtors® convinces consumers of the value of Realtors® and the Realtor® brand through its national Consumer Advertising Campaign - and most recently, their "That's Who We R®" campaign.

While many people know that a Realtor® helps buy and sell homes, what they may not know is that only a Realtor® is a member of the National Association of Realtors® and subscribes to its Code of Ethics. It's the Realtor® Code of Ethics that inspired the association's powerful new "That's Who We R®" campaign. The campaign aims to reinforce the value of Realtors® as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry.


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