NVAR

Strategic Plan

Vision 100:
NVAR Strategic Plan | 2021-2024

MISSION: WHAT WE DO

Elevating Realtor® success by delivering exceptional value, driving innovation and impacting the industry.

VISION: OUR IMPACT

Northern Virginia Realtors® are the voice of real estate taking the industry further.

STRATEGIC DRIVERS

Value. Delivering relevant and accessible programs, products and services for our members

Innovation. Creating and inspiring solutions in a dynamic marketplace

Impact, Advancing real estate industry leadership and influence at the regional, national, and global level.

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Value

1.1 Transform member engagement and world class member services

1.1.1 Identify and implement premier professional development learning content, experiences, and delivery tools

1.1.2 Focus on practical, real world, relevant, timely, and market driven dynamic learning opportunities

1.1.3 Revolutionize the member experience to meet the needs of a diverse membership and marketplace based on where they are based on how they do business
1.2 Evaluate and offer cutting edge marketplace programs, products, and services

1.2.1 Fully build out the online ‘Shop Realtor’ marketplace in a way that aligns with members business

1.2.2 Rethink delivery/format of the Association’s standard forms to be more dynamic, user friendly, and future focused

1.2.3 Connect members to regional economic growth opportunities that provide access to new homebuyers and sellers
1.3 Reinvent the new Realtor® member experience

1.3.1 Establish the Association’s website as the premiere and primary access and engagement resource center

1.3.2 Create a culture that embraces Brokers as a key and high priority membership segment

1.3.3 Ensure diversity, equity and inclusion related programming, content and opportunities are built into new member experiences

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Innovation

2.1 Empower members with leading‐edge technology in the field

2.1.1 Integrate innovative platforms and applications that are reliable, effective and adaptable to market conditions

2.1.2 Bring to life the digital experience center for hands‐on member learning, product testing, evaluation, and purchase

2.1.3 Enhance educational resources and trainings to empower members to strengthen their digital proficiency
2.2 Invest in digital solutions to strengthen member access to tools and resources

2.2.1 Ensure ease of access to the Association’s programs, products, tools, services, and resource

2.2.2 Create ‘on‐demand’ experiences and resources for members

2.2.3 Identify what drives ‘new’ consumer homebuying and selling decisions to position members for success in a dynamic marketplace
2.3 Cultivate leadership and drive change

2.3.1 Continue effective strategic approaches to decision‐making

2.3.2 Increase awareness and engagement in leadership opportunities and award recognitions at all levels

2.3.3 Develop innovative programs, products and services for members that can be adopted and replicated by other local, state, national and international Associations

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Impact

3.1 Establish the Association and its members as trusted industry and media spokespersons

3.1.1 Expand media relations to ensure the Association and its members are influencers and leaders at all levels

3.1.2 Identify opportunities for the Association and its members to actively engage and represent at industry events

3.1.3 Position REALTORS® as the most professional and integral source to consumers for their real estate needs
3.2 Engage in the community and advocate for Realtors®, consumers, the industry and housing for all

3.2.1 Identify and implement more creative ways to achieve RPAC fundraising goals

3.2.2 Create impactful opportunities for member interaction with local, state, and federal officials

3.2.3 Explore / implement opportunities to strengthen industry diversity, equity, inclusion, fair and affordable housing
3.3 Collaborate and partner strategically to increase our impact

3.3.1 Develop and participate in regional and national coalitions and partnerships on key issues facing the industry

3.3.2 Connect members to regional, national and global economic growth and investment opportunities

3.3.3 Partner strategically with regional, state, national and international organizations to benefit members

INDICATORS OF SUCCESS

Member Engagement and Confidence

Financial Strength

Favorable Consumer Perception

Leadership Positioning

NVAR Recognized as the Model of Excellence

NORTHERN VIRGINIA ASSOCIATION OF REALTORS®

NVAR FAIRFAX HEADQUARTERS
8407 Pennell Street, Fairfax, VA 22031 | MAIN: 703.207.3200 | HOURS: 8:30 AM - 5 PM

NVAR HERNDON CENTER
520 Huntmar Park Drive, Herndon, VA 20170 | MAIN: 703.207.3213 | HOURS: 8:30 AM - 5 PM

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