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Realtors
|
Strategic Plan
Strategic Plan
Vision 2020:
NVAR Strategic Plan | 2018-2020
MISSION
: WHAT WE DO
To elevate Realtor® success by delivering exceptional
value
, driving
innovation
and
impacting
the industry.
VISION
: OUR IMPACT
Northern Virginia Realtors® are the voice of real estate taking the industry further.
STRATEGIC DRIVERS
Ongoing Strategic Focus:
Strategic Leadership
Advocacy & Government Relations
Professionalism & Education
Technology & Digital Innovation
Industry & Public Relations
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Value
1.1 Deliver high quality learning experiences that drive Realtor® mastery and success
Identify and implement premier professional development learning experience delivery tools
Focus on practical, real world, relevant, timely and dynamic learning opportunities
Strengthen member participation in NVAR learning experiences
1.2 Evaluate and improve marketplace programs, products and services
Launch a digital Realtor® marketplace of member benefits that creates wide member utilization
Simplify access to, and understanding of, all NVAR programs, products and services
Connect members to regional economic growth opportunities that provide access to new homebuyers and sellers
1.3 Provide exceptional, highly customized experiences to members
Create a modern and member-driven engagement environment that empowers Realtors® to pick "what they want, how they want it, and when they want it"
Create a culture that embraces brokers as a key and high priority membership segment
Create a world-class, professional, engaging and welcoming customer service experience
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Innovation
2.1 Empower members with leading-edge technology
Integrate innovative platforms and applications to deliver highly individualized member experiences
Create a digital member experience center for hands-on member learning, product testing and evaluation
Enhance educational resources and trainings to empower members to strengthen their digital proficiency
2.2 Partner and adapt to include emerging real estate models and trends
Partner with high-caliber industry thought leaders and strategic partners to sharpen members' focus on future trends that impact their businesses
Consider unique symposiums, workshops, panels and events with enhanced concentration on emerging real estate models and trends
Identify what drives "new" consumer homebuying and selling decisions to position members for success in a dynamic marketplace
2.3 Cultivate inspirational leadership and pilot innovation
Continue strengthening a strategic approach to decision-making to benefit NVAR members and the industry
Reinvent NVAR Leadership pathways to foster development of more leaders from within
Develop innovative programs, products and services for members that can be adopted and replicated by other local, state, national and international associations
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Impact
3.1 Energize and mobilize NVAR's members
Create meaningful metrics to track and grow member engagement
Develop easier, convenient, expanded ways for members to volunteer, participate, get involved and take action
Position Realtors® as the most professional and integral source to consumers for their real estate needs
3.2 Promote policy and legislation that protects property rights and the interests of Realtors® and their customers
Identify and implement more creative ways to achieve RPAC fundraising goals
Create impactful opportunities for member interaction with local, state and federal officials
Develop and participate in regional and national coalitions and partnerships on key issues facing the industry
3.3 Collaborate and partner strategically to increase our impact to benefit members
NVAR and its members are the authoritative voice of real estate in Northern Virginia
Design and promote initiatives that stimulate economic growth and development to keep and attract homebuyers and investments into Northern Virginia
Develop stronger and relevant strategic regional, state, national and international partners to work with NVAR to benefit members and their business
INDICATORS OF SUCCESS