Northern Virginia Association of Realtors® (NVAR) members receive a complimentary subscription to Keeping Current Matters (KCM) RealTalk, a streamlined video content platform built for real estate professionals, with their membership. This tool makes it easy to produce polished, engaging videos that help agents stand out in today’s competitive digital environment.
For more than 15 years, KCM has helped real estate professionals establish themselves as local market experts across the U.S. Trusted by over 20,000 agents, the platform delivers clear, data-driven insights that enable users to confidently address market questions and trends without spending excessive time analyzing data or responding to misleading headlines. This allows agents to dedicate more time to clients while communicating market information clearly and effectively.
Industry data highlights the growing importance of video, with 85% of buyers and sellers preferring to work with agents who use it, and video continuing to rank as the most impactful form of online content. Users of RealTalk report stronger personal branding and increased local recognition, with testimonials noting its impact on visibility and professional presence. Additionally, third-party MLS data indicates that KCM members often outperform competitors in both sales volume and units, reflecting the value of consistent, informed client communication.
Beyond scripts and video content, RealTalk provides timely market insights and ready-to-use resources designed to help agents confidently respond to questions about pricing, rates, inventory, and affordability. This strengthens both individual credibility and overall brokerage reputation by supporting agent performance and attracting and retaining top talent.
With KCM RealTalk, members can:
- Clearly explain complex market conditions in a client-friendly way by using provided scripts
- Create a week’s worth of social media content in 15 minutes in order to stay top-of-mind with clients through consistent video communication
- Build credibility and confidence using trusted housing data, and turn market uncertainty into client conversations
- Produce professional videos without advanced equipment or editing skills
- Have a response ready for current housing market headlines when asked
Key recording features include:
- Built-in teleprompter with adjustable speed and font size
- Portrait and landscape video formats
- Automatic captions and branded visuals
- Optional background blur and custom backgrounds
KCM RealTalk is more than a an online teleprompter, it’s a data-powered branding tool designed to help agents communicate with confidence and clarity. New content is added regularly to keep messaging timely and relevant.
Sign up today to access your complimentary NVAR-sponsored KCM RealTalk account.
