Posted in Being a REALTOR®, International Real Estate, Marketing, by Charlee Gibson on July 26, 2017

The task of starting your own marketing campaign can be daunting — especially on a global scale. One way to increase your cross-border business and build your global presence is to improve consumer awareness that you are a global expert. The next step is building a marketing campaign around the idea of increasing this awareness.

Build Your Message
After you define your audience and build your list, decide whether you are going to carry out your campaign online or with print materials. Whichever you choose, make sure your message is clear and pertains to the interests of that audience. 

Track & Ship
It’s also important to track the effectiveness of any campaign. Some ideas for this include looking at web traffic, creating a campaign specific promotion or by asking new clients to complete a survey asking how they heard about you. An easy way to track web traffic is to create a URL solely for each campaign. Then, look at the traffic for this URL to evaluate the effectiveness of your campaign. Keep in mind that even without traffic, you never know who will see your ad or postcard and mentally bookmark it for later.

Implementation
Even the best marketing plan is no good without action. It may take time to put together the marketing plan, but having a solid plan to execute is critical. Following through on all steps and earning the trust of prospective clients for future sales is just important as closing today’s sale.

Luckily, CIPS designees have access to the Global Marketing Center ¾ an online platform where designees can access CIPS branded postcards, flyers, brochures and more. We have done the legwork for you by creating the content and design, now all you need to do is customize your information, then upload your head shot and mailing list. Next, our printers will mail out your marketing campaign for you, saving you a trip to the post office. The Global Marketing Center enables you to carry out your next campaign in 10 minutes or less!

Read the full article at blogs.realtor.org

Register for our CIPS: 5-Day Institute starting October  23!