By Chris Barranco

Members of the Northern Virginia Association of Realtors® (NVAR) are equipped with business marketing tools that will facilitate the development of an effective online presence. Whether an individual is a new or experienced Realtor®, the membership resources that are available can strengthen the Realtor® network and client base.

Own Your Brand

The Realtor® trademark distinguishes members from all others in the real estate business. Realtors® are held to the highest standards of professionalism and a strict Code of Ethics. The credibility of this community strengthens a member’s professional opportunities, both with other individuals in the real estate industry, and potential clients.

Realtor.com Agent Profile

Members of NVAR can create a Realtor.com profile for free. By creating and personalizing a profile, Realtors® can strengthen their online presence and facilitate connections with clients. In addition to this, Realtor.com provides free tools, training and applications that are especially helpful for new Realtors®. For those interested in learning more about building an online presence, NVAR offers a free-to-members Realtor007 course - Don’t be a secret agent!

Social Media & Realtor® Content Resources  

Social media provides Realtors® the opportunity to reach broader audiences. Popular social media channels for advertising and content are Facebook, Twitter, LinkedIn and Instagram. In addition to this, some Realtors® will host their own blog. For relevant content to share on these sites, members can take advantage of Realtor® Content Resources. Through this framework, NAR provides free, original homeownership content that members can use in their consumer communications and social media posts. Furthermore, NVAR is your partner for your business marketing needs. For more information on how to grow your contact base, learn about NVAR’s marketing penetrating techniques and positioning materials here.