In the sometimes confusing, occasionally hectic, and always stressful world of buying and selling, what are your agents really doing behind the scenes? We're here to shed some light! For every hour an agent spends in your presence, he or she will spend an average of nine hours out of eyesight working on your behalf.

Why? Because agents don't get paid if they don't close the deal! Unlike lawyers who bill by the hour, agents won't receive a penny until a sale comes through.
According to Friedman, they also spend tons of face time with other pros at pitch sessions-gatherings of local agents at cafes where they swap listing info in order to spread the word about your property if you're selling, or to find the house that checks every box on your wish list if you're buying.

They spend their own money on marketing In addition to not getting paid until a deal is done, selling agents also spend their own money on marketing: magazine and newspaper ads, fliers, hiring a photographer, glossy prints, and premium placements on listing sites.


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