Chief Executive Officer, National Association of REALTORS®
Bob Goldberg is Chief Executive Officer of the National Association of REALTORS®. During his tenure, Goldberg has focused on transforming the organization and leading efforts to put members first, while driving the technology innovation and collaboration needed to position the real estate industry for the future.
Working with the association’s volunteer leadership, Goldberg has specifically emphasized the importance of staying ahead of “proptech” or “real estate- and property-focused technology.” Goldberg introduced a staff culture focused on putting members first, leading change, communication, collaboration, and giving respect. He has made transparency a watchword of the organization, using video, Facebook Live events, and personal visits to communicate directly with NAR’s 1.4 million members.
Under Goldberg’s leadership, in 2019, the association launched a successful advertising campaign, “That’s Who We R
,” that racked up more than 2.3 billion impressions in its first year. In January 2020, Goldberg was named No. 7 on the Swanepoel Power 200, a list of the most powerful and influential executives in real estate, produced annually by consulting firm T3 Sixty. In addition, he was named No. 1 on this list for the Association/Multiple Listing Service category.