Leads, manages, and provides strategic oversight to the Government Affairs Department and is responsible for government affairs strategies that advance the Association's mission and goals with national, regional, state, and local elected officials.
Establishes and implements short- and long-range organizational goals, objectives, strategic plans, policies, and operating procedures for the Government Affairs Department; monitors and evaluates programmatic and operational effectiveness, and effects changes required for improvement.
Provides frequent updates to the CEO and senior leaders, other members of the NVAR C-Suite Senior Management team, and the Board of Directors.
Establishes and maintains constructive relationships with elected and appointed officials on a federal, state, and local level and invests considerable time and energy in prioritized networking activity.
Apprises the CEO and the Association’s leadership of pertinent legislative issues, external factors, and policy proposals and actions that could impact the Association, the field of Real Estate, the profession of being a Realtor®, and the Northern Virginia marketplace.
Understands, communicates, and advocates the Association’s priorities to governmental officials, national, regional, and state organizations, and other government entities on key legislative and regulatory issues related to Northern Virginia real estate and on third party research into Northern Virginia marketplace trends.
Serves as a key representative for the Association at legislative sessions, before State bodies, regional bodies, and Federal agencies in support of Realtor Association’s goals and objectives.
Shapes and influences legislative programs and other critical business issues in alignment with the Association’s goals and objectives. Works with lobbyists and legislators in establishing and implementing a lobbying strategy, both proactive and responsive.
Prepares communications to and for key stakeholders, including the CEO and Board of Directors, regarding pertinent issues on legislative and regulatory changes; directs and oversees the development of materials in support of the government affairs agenda, such as talking points, legislative summaries, factsheets, testimony, reports, and letters. In collaboration with the CEO, participates with senior leadership on institutional planning, policy development, and problem resolution.
Leads, manages, and provides strategic oversight to the work of multiple marketing, communications, public relations, and other cross-functional and cross-organizational teams. Guides, leads, reviews, verifies, observes, and manages the work of people reporting directly and indirectly to you. Performs needs analysis, arranges, coordinates, delivers, evaluates, and monitors staff development.
Ensures accountability for the performance and results of all advocacy-based communications and marketing campaigns. Directs the strategic planning, direction, and goal setting for the division and multiple subordinate functional areas.
Prepares internal and external advocacy-based correspondence on behalf of the NVAR Office of the Chief Executive Officer and the NVAR Board of Directors for distribution to target audiences. Advises and assists the CEO on coordinating communications in critical and at times sensitive messaging to the membership and various other stakeholders.
Coordinates advocacy-based communication between the Association and the NVAR leaders, the NVAR members, NVAR strategic partners, elected officials, media and community members. Ensures all divisional and departmental leaders have consistent advocacy-based messaging and clarity on talking points in advance of any important Association executive messages being delivered to members and stakeholder groups.
In collaboration with the CEO, creates and pursues national, state, regional, and local advocacy-based public relations and advocacy-based media strategies, each clearly defined with distinct approaches. Develops a rapport with members of media outlets for television, radio, digital publications, podcasts and other channel exposure. At times, and as determined by the CEO, the position will serve as an advocacy-based media spokesperson for the Association.
Develops, implements and continuously improve the Association’s Advocacy brand and policies throughout all areas of the organization. Identifies advocacy-based story ideas and shapes key messages to generate positive coverage of the Association advocacy-based activities.
Develops and implements an annual comprehensive advocacy plan, including processes to measure the effectiveness of communications strategies and activities. Proactively anticipates advocacy and R-PAC communication needs throughout each calendar year and prepares executive messaging matched with the appropriate voices and leaders.
Expands advocacy-based social media accounts into mature, robust messaging platforms while growing engagement rates. Identifies new platforms to build and introduce to the Association’s social media portfolio.
Develops and maintains advocacy-based communication templates and strategies, talking points, media statements, FAQs, internal updates, social media response plans. Responds to sensitive advocacy-based media relations situations and leads advocacy-based crisis management communication response teams as needed.
In collaboration with the CEO, designs, establishes, and maintains an organizational structure and departmental staffing with the necessary expertise to effectively accomplish the organization's goals and objectives; oversees recruitment, training, supervision, and evaluation of divisional and departmental staff.
Performs other job-related duties as assigned.