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Develop market penetrating techniques, positioning materials, and an online presence to make your name known. Starting a business is the first step but getting potential clients to find them requires much more. Using membership resources and the REALTOR® brand, members can develop market-penetrating techniques, positioning materials and an effective online presence. Their Realtor.com agent profile, REALTOR® logo products, volume-based sales awards and access to exclusive REALTOR® content resources will help to make their name known and grow their contact base.